The Beer Store Propaganda
The add claims that allowing grocery stores to sell beer would increase the price of beer. But, we know that new suppliers must compete with the existing suppliers by lowering prices, not by raising them. So, if anything, allowing grocery stores to sell beer would lower beer prices. This, in fact, is the reason The Beer Store wants to prohibit grocery stores to sell beer. New suppliers would lower the price of beer and thus lower the monopoly profits of the current supplier, the Beer Store. This is ECON 101 at its simplest, dear friends.